Growth Hero #41 - Your site traffic plummeted. What now?

Marketing

We’ve Lost Nearly Half Our Social Referral Traffic in the Last 12 Months

A reminder that (a) sometimes shit happens and you don't exactly know why and (b) it's not what happens to you, it's how you handle it. Respect to Kevan Lee and the Buffer team for sharing this one.

Topics Over Keywords: An SEO-Driven Approach To Content Marketing

Anum Hussain is foreshadowing the next phase in content marketing to hit the mainstream: dominating a topic niche. If you look at every Google algo update in the last 3 years, it's clear that using keyword research as the backbone of your SEO strategy is going to become less and less effective.

Product

Intro To Product Design

One of the best things I've ever read on the topic of designing a product well. Read this and get an instant level-up for your product chops.

Getting to “technical enough” as a product manager

Lulu Cheng on how to get street cred when you're a nontechnical PM.

A Guide to User Onboarding Techniques for Mobile Apps

The different kids of onboarding flows you'll run into, and how to make them work.

Tech

How to fix a bad user interface

An intro to the UI Stack and how the best apps use it.